Colours are formulated by combining various amounts of Cyan, Magenta, Yellow and Black toners (CMYK). It is important to note that while darker ink colours are more opaque, lighter colours will take on the characteristic of the paper colour it is printed on. For example, 100% Magenta printed on 24 KT will not look the same as 100% Magenta printed on Classic White; 100% Yellow will not show up on darker stocks like Classic Black. The lighter the stock, the more true the colour. Digital printing is perfect for watercolour, hand-painted or multicoloured aesthetics, photos and beautiful typography. Ink colours are calibrated specifically to each printer, so do not expect the output from your printer to be an exact match to ours. There will be variations.